Red Demoda Fractional Board

Elite Leadership.
Expert Teams.
On-Demand Impact.

Exactly when you need it. Access senior commercially proven fractional talent who embed into your business and drive real results from day one.

Join the fractional community

— A NOTE FROM OUR FOUNDER

A love letter to our industry.

Red de Moda started as a community for fashion professionals.

My obsession, above everything else, has always been helping our members learn, advance, and grow inside an industry I love.

But the more I listened, the more I heard the other half of the story: exceptional, high-level talent looking for their next challenge, and great businesses who simply can’t afford to hire them full-time.

The Fractional Board is my answer.

A commitment to both sides, built to close that gap.

The industry is full of exceptional talent that retail needs. The traditional, full-time-or-nothing fit just isn't working anymore. Fractional is the fit.

— Dalbir
Founder, Red de Moda

Why Red de Moda

Six things that make us different — and why fashion leaders trust us.

01
Fashion-first

Every leader in our network has actually sat inside a fashion or retail business — buying, merchandising, ecommerce, wholesale. Not a generalist consultant reading up on the sector.

02
Operators, not consultants

They've carried the P&L, hired the team, sat through the trading meeting when the numbers were bad. You're getting someone who's done the job, not someone who's advised on it.

03
Personally vetted

Dalbir interviews every leader herself before they join the board. No open marketplace, no self-serve directory — if they're on the Fractional Board, she'd hire them into her own business.

04
Fast matching

Send a brief on Monday, meet your shortlist by Wednesday. We already know who's available and who fits — no trawling a database.

05
Embedded, not advisory

They join your leadership meetings, own a number, and answer to your board — the same as any exec on your team. Slide decks and quarterly check-ins are for consultants.

06
Built for your budget

No agency mark-ups, no bench sitting idle, no gap in output while a seat stays empty. You bring someone in for exactly the days and duration you need, at a rate you agree upfront.

Pick Your Power

3 Ways to Supercharge Your Team

01 / EXEC ACCESS

Executive Access

Fractional CMOs, CCOs, Directors and Heads of Department. Available one to two days a week, or full time for a defined period.

02 / TEAM ACCESS

Team Access

A ready-made team, assembled for a specific mission. A re-platform, a new product launch, a restructure. Built in days, not months.

03 / IMMEDIATE EXPERTISE

Immediate Expertise

Sometimes you just need a quick conversation or a sense check with an expert. Flexible way of working, exactly when you need it.

Available Talent

Roles we specialise in

Whatever senior role your business needs, we probably have that talent. That might be a traditionally full-time role you need to fill because of a gap in your team, or extra senior support for a short-term project — a new product launch, a market expansion. It might also be one of the newer, future-facing roles: making sure your sustainability strategy is robust, your data protection is covered, or you’re optimising AI where it matters. Either way, we have those people too.

Core Retail & Fashion

THE SEATS EVERY FASHION AND RETAIL BUSINESS RUNS ON.

Progressive & Future-facing

THE SEATS MOST BUSINESSES DON'T KNOW THEY NEED YET — UNTIL THEY DO.

The Process

How it works

1 Submit Your Brief

Tell us what you need — the role, time commitment, sector and challenges you’re solving.

2 We Present Matches Within 2 Days

We review your brief personally and present 2-3 pre-vetted candidates who fit your needs.

3 You Choose

Meet the candidates, choose who’s right. You engage directly — no agency sitting in the middle.

4 We Set It Up

We handle the introductions, contracting and onboarding so you can hit the ground running.

Speak with our Founder

Curious to know how we can help your business? Let's talk.

Book an introductory call with our founder, Dalbir. With more than 35 years of fashion retail leadership experience, she has held executive roles including Vice President at Zalando and Chief Commercial Officer for H&M New Business. She has led multi-billion-pound businesses, served on executive and advisory boards, founded the sustainable fashion brand Aligne, and now helps fashion businesses accelerate growth through strategic leadership, commercial expertise, and executive coaching.

Or go deeper first

Future-proof your business in a world of constant change

Sustainability rules, AI, data protection — change is moving faster than most teams can track. Our Futures Team comes into your organisation for one, two, or four weeks, carries out a complete business audit, and builds a practical roadmap showing exactly what needs to happen and in what order.

Fashion Leadership Answered

Fractional leadership, answered.

What is a fractional executive?

A senior leader — CMO, CFO, COO, Head of Buying and similar — who works with your business for a set number of days a week rather than full-time, sitting inside your leadership team on an ongoing basis.

How much does a fractional CMO, CFO or COO cost?

Fractional executives typically cost 30–60% less than a full-time hire at the same level. Day rates vary by role and seniority, but you only pay for the days you use — usually 1–3 days per week — with no recruitment fees, benefits, or long notice periods.

Fractional vs. full-time hire — when should we choose which?

Choose fractional when you need senior expertise now, when the workload doesn’t justify a full-time seat, when you’re between hires, or when you want to de-risk a new function before committing. Choose full-time when the role is central to daily operations and requires 5-day-a-week presence long term.

How many days a week does a fractional executive typically work?

Most engagements run between 1 and 3 days a week, though we also support project-based work and short intensives. You define the shape of the engagement and can scale up or down as your needs change.

What questions should we ask before hiring a fractional leader?

Ask about relevant category and stage experience, how they’ve delivered measurable impact in similar businesses, how they work with founders and existing teams, their availability and other commitments, and how they’ll handover once the engagement ends.

How is this different from an agency, consultant or interim hire?

Agencies sell deliverables and consultants sell advice. Fractional executives embed inside your business as a member of the leadership team — accountable for outcomes, not just recommendations. Unlike interim hires, they are a long-term partner working part-time rather than a full-time gap-filler.

What does a fractional Head of Buying or Creative Director cost in fashion?

In fashion, day rates for senior Buying and Creative roles typically sit in a similar range to fractional C-suite roles. Costs depend on brand size, category complexity, and whether the engagement is retainer-based or project-based. We share indicative ranges when we review your brief.

Where do fashion brands find vetted fractional leadership?

Red de Moda’s Fractional Board is a curated network of senior fashion leaders — every executive is personally vetted by industry experts. Submit a brief and we’ll present 2–3 pre-vetted candidates within two working days.

Elite Leadership. Expert Teams. On-Demand Impact.